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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Jan 26, 2011

Erich Gonzales is the new Careline endorser

ERICH GONZALES won in the 2nd Star Circle Quest but her career went on a slow boil and took four years before her launch to stardom in “Katorse”. She has since also starred in “Tanging Yaman” and “Magkaribal” on TV and “Paano Ko Sasabihin” and “I Do” in films. She was paired with Enchong Dee in all these projects but in real life, she’s linked to newcomers Enrique Gil and Xian Lim. “Si Enrique, kasama ko sa ‘Shoutout’ and we’re good friends. Si Xian, ni hindi ko na nga siya nakikita. The truth is walang nanliligaw sa’kin ngayon, which is just fine kasi I really want to focus more on my work,” she says.

Erich is now also in demand as an endorser. She’s the new face of Careline Beauty Products after Toni Gonzaga and Sarah Geronimo. “We made a survey among female students and Erich is their top choice,” says Ever Bilena marketing manager Nino Mas. “We have to get a younger image model as our target market are female teens. Erich is the perfect choice as she combines good work ethic with her bubbly personality.”

“It’s an honor na after Toni and Sarah, akong napili nila and I promise to do everything to endorse Careline products well,” says Erich. “Talagang bagay ito sa aming mga Filipina at very reasonable prices.”

It’s said Empress Schuck was also considered by Careline Cosmetics but was junked because of her. Is it true they now have a gap because of this? “Naku, okay na okay kami ni Empress, that’s not true. We just laugh sa mga intriga about us. I will be there sa debut niya next month.”