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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Mar 3, 2023



SHIRLEEN ALBINO-BAUTISTA is the Chief Executive Officer of ISHIN, one of the topselling food supplements and skin products in the market today. 

Their campaign featuring the top Filay love team of Barbie Forteza and David Licauco generated tons of positive promotions and publicity for ISHIN. 

What fulfillment does she get as its CEO? 

“The greatest fulfillment comes from being able to create a good source of income for small business owners in the beauty online industry as distributors and sellers of our fast-selling products. 

"During the pandemic, we were able to help thousands of families to survive just by direct selling of ISHIN products right from their own homes.” 

How do they operate in the new normal resulting from the pandemic?

“Working in the new normal, we started our marketing efforts online with social media, but we now also do more traditional marketing such as media exposure, billboards and other forms of offline marketing.” 

How have Barbie and David helped in boosting the popularity of Ishin as a brand? 

“When we signed up Barbie and David, more people became aware of what ISHIN is. 

"We were able to tap the market that we haven’t reached before. We had a significant amount of people that signified interest to try our products since it is endorsed by trusted celebrities.”

Have you always dreamt of being an entrepreneur?

“Yes, growing up, I really dreamt of having my own business. I was always looking out for something that I can do to earn money. 

"In college, I offered a calling card design and printing to my classmates. Even while working in corporate world, I continued my passion in selling. 

"While I was working in an office, I also sold gift items to other people during the Christmas Season. 

"I also became a distributor of one of the glutathione brands.” 

What course did you take up in college? What school? Did you put into good use your college course after graduation? 

“I am a graduate of Bachelor of Science in Computer Science from Adamson University. After graduation, I worked in IT companies. 

"Having an IT background made it easier for me to understand the technology and operation in these companies. 

"Now that we have our own business, I am still able to put into good use the skills I acquired from my course.  

"I am able to use the creative side of graphic design in our business. At the start I am the one designing and creating our digital marketing materials. 

"As our company grew and expanded, we hired our own graphic artists but I am still hands on all the materials that we release for our promotions."

How do you juggle time between work and home? How do you keep a balance between the two? 

“As a business owner, I have more freedom of time but I need more discipline in terms of work. 

"I make sure that I am doing all my responsibilities at work while our two kids are in school. 

"I have a designated work time and time for the family. It’s good my husband and I are managing our ISHIN business together. 

"But we always prioritize the needs of the kids. We set aside our work when they need us in school activities.” 

How do you unwind? How do you spend quality time with your loved ones?

“I like going to the gym and working out. Me and my husband Mario Miguel also work out together. 

"Our family likes going to the mall, eating out and watching movies. We also go to church and hear mass together. 

"We love to travel, but this has to stop during the pandemic. But now that things are going back to normal, God willing, we plan to have a trip abroad this year.”

What else are your plans for ISHIN? 

“We want to propagate more awareness of the other variants of ISHIN. 

"Aside from ISHIN Glutathione, we also have ISHIN CURVES for women who want to have a more shapely figure, ISHIN PREMIUM with Collagen, Pearl Powder, Vitamin C & Probiotics, plus ISHIN SOAP and ISHIN LOTION. 

"As you can see, we have many ISHIN products to choose from and all are of good quality but reasonably priced.”