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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

May 2, 2018

Arjo Atayde Honored To Be Chosen As The Brand Endorser Of Beautederm's First Line Of Perfume For Me, The Origin Series

ARJO ATAYDE just finished “Hanggang Saan” last week and he’s not keen on doing another teleserye anytime soon. “Rest muna ako diyan kasi I did ‘Probinsyano’ for more than two years then isinalang agad ako sa ‘Hanggang Saan’ so sana, pahinga muna ako sa TV,” he says. “Sa movies muna ako. I just finished shooting one movie and I am now shooting another one. But I cannot reveal the details yet dahil hindi pa raw puede.”

But he was told that Maricel Soriano already revealed that he’ll be playing her son in “The General’s Daughter”. “Yes, she had dinner with us sa bahay and I told her I feel so nervous about and she assured me she’ll be there to guide me, so I’m excited. Handa na akong magpasampal sa kanya.”

He’s also busy with a new endorsement as the face of BeauteDerm’s first line of perfume for men, the Origin Series which has three variations: Alpha, Dawn and Radix.

We ask BeauteDerm owner, founder, CEO why they chose Arjo as their endorser? “Marami kaming pinagpilian but he’s really the best to embody our brand kasi he’s clean cut, laging mabango, smart, articulate at bagay siya sa high end A&B market,” she explains. “I also like it na galing siya from a good, closely knit family na na-meet ko na at magalang talaga ang buong pamilya nila. Bagay talaga siya sa Origin series namin kasi, as an actor, he’s a very versatile one na puedeng bida o kontrabida, puedeng sweet o fierce at ganundin ang three variants ng pabango namin na versatile din.”

We ask Arjo if he really uses Origin? “Oh yes, I use it everyday,” he says. “Mahilig talaga ako sa pabango. Kung minsan nga, matutulog na lang, nagpapabango pa ako. I like this brand kasi it’s very classy, marami kang pagpipilian and yet they’re very reasonably priced.”

Rhea Tan started Beautederm only in 2009 and it has quickly grown into a multi-million peso company based in Angeles City and with a factory in Alabang. They now have 15 branches nationwide selling 60 various skin and beauty products, plus air fresheners, aromatic candles and slimming coffee. “Wala kaming kasosyo rito,” she adds. “Kami lang talaga ng husband ko. Lahat ng products namin like soaps, lotions, sunblocks, make up and others, very safe, no toxins. You can also order from us online.”

They’ll soon open branches in Lucky Plaza, Singapore and in Hongkong. “Our Hongkong store will open on May 20 at isasama ko si Arjo roon for the opening,” she says.