<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <!-- Showbiz Portal Bottom 1 300x250, created 10/15/10 --> <ins class="adsbygoogle" style="display:inline-block;width:300px;height:250px" data-ad-client="ca-pub-1272644781333770" data-ad-slot="2530175011"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script>
Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Apr 30, 2017

ABS-CBN Beefs Up Morning Programming With Kim-Gerald Soap To Boost 'Showtime' Against GMA-7's Phenomenal 'Ika-6 Na Utos' That Tops Even 'Eat Bulaga' In The Ratings

PEOPLE WERE surprised when ABS-CBN scheduled the Kimerald reunion show in the morning as they used to be top Kapamilya primetime stars. Obviously, the network has plans of beefing up their morning programming. They want to clobber the TAPE teen show, “Trops” with the Eat Bulaga Baes that will be direct rival of “Ikaw Lang ang Iibigin”. With this, they can have a stronger pre-programming for “Showtime”, whose ratings have gone back to normal after the “Tawag ng Tanghalan” finale week that really boosted it in the surveys.

If the Kimerald show would really hit it big as planned, then they can hope that viewers will go on watching “Showtime” and the rest of their afternoon shows. But the problem is GMA-7 has a very strong soap in “Ika-6 na Utos”, which is a consistent top rater, topping even the ratings of “Eat Bulaga”. This soap starring Gabby Concepcion, Sunshine Dizon, Ryza Cenon and Mike Tan is really phenomenal, considering that its concept about a infidelity and a philandering husband is nothing really new.

We ourselves cannot easily explain its strong attraction to afternoon viewers but it really has a lot of loyal followers. If ABS-CBN really wanted to boost their programs, maybe they should have pitted the Kimerald show against this show about an unfaithful husband to combat its nonstop rampaging performance in the ratings game.