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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Feb 17, 2014

Parade of notables out to raise heart disease awareness

Many women still do not know that heart disease is the number one killer among their gender. To aid in this battle against disease with support and research, Macy's has teamed up with the American Heart Association (AHA) for the tenth time already and is offering some great (red) deals during the month of February. The Red Dress Collection also kicked off this year's Mercedes-Benz Fashion Week in NYC with known people such as Colbie Caillat, Giada De Laurentiis, Bella Thorne wearing red gowns designed by some of the hottest designers out there. Dozens of celebrities walked the runway in their own "red" style to make a statement.

It's all for charity and Macy's, in addition to being the Go Red for Women's founding sponsor, got XOXO, Calvin Klein and Kensie each to design a particular limited edition dress to be sold at Macy's during February (February 1 through February 28 for the XOXO and Calvin Klein dresses and February 1 through March 31 for the Kensie dress). When bought during these time frames, 10% of the price of each dress will be allocated to the AHA for heart disease research and care. There is also a special tailored jacket in red that was designed for the event by XOXO ($69).

Finally, Red Dress pins for $2 each were sold through Valentine's Day. All pin money goes directly to the AHA. Learn more at www.goredforwomen.org and visit www.macys.com/gored.

Disclosure: This post was requested by an advertiser.