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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Dec 24, 2013

Will 2014 Filmfest Top The P700 M Earnings Of The Past One?

DESPITE THE threat of rains, the annual Parade of Stars to herald in the Metro Manila Filmfest was successfully held last Sunday from MOA to the Quirino Grandstand. Fans of Vice Ganda, Daniel Padilla-Kathryn Bernardo, Eugene Domingo and Sam Milby were disappointed because they’re not on board their respective floats when the parade started. They were still busy promoting their movies on TV, but they managed to catch up with their floats somewhere along the 9 km. route.

It’s so noticeable that this year, there are no more action-fantasy entries like those regularly offered by Bong Revilla (“Agimat”, “Panday”) and Vic Sotto (“Enteng Kabisote) after their entry last year was trounced at the tills by “Sisterakas”. They usually have the most wondrous float but this time, the most elaborate float among the 8 entries was that of “Boy Golden”, which had a vintage car and a 1960s night club setting complete with dancing girls and title roler ER Estregan in a sleek golden suit.

Last year, the filmfest earned P767.8 million, the biggest so far. Will this year’s festival be able to top that? Metro-Manila might not be affected since the malls here continue to be crowded, but so many theatres (and the entire nation) were affected by the rebellion in Zamboanga, earthquake in Cebu and Bohol, killer typhoon in Eastern Visayas. We have no doubt this will somehow affect the entire box office take nationwide.