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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Sep 10, 2022




IN line with the on-going celebration of its 13th anniversary, Beautéderm Corporation formally welcomes social media star Zeinab Harake as brand ambassador of its oral care products such as Koreisu Family Toothpaste, Koreisu Whitening Toothpaste, Etré Clair Refreshing Mouthwash, and Etré Clair Mouth Spray. 

With over 50 million followers across such platforms as Facebook, Instagram, TikTok, Twitter, and YouTube, Zeinab is one of today’s most influential personalities on social media with her lifestyle vlogs and challenge videos being top favorites by netizens not only in the Philippines but around the world as well.

Zeinab is another stellar addition of Beautéderm’s constellation of stars who continue to passionately promote the brand’s amazing products that include skin care essentials, health boosters, home fragrances, and a wide variety of soaps to mention just a few. 

To date, aside from local and regional brand ambassadors from Luzon, Visayas, and Mindanao, Beautéderm is represented by public servants such as singer-actor Alex Castro, who is currently the Vice Governor of Bulacan;

Kapamilya leading man Ejay Falcon who is Vice Governor of Oriental Mindoro; former San City 2nd District Councilor Jannah Ejercito; Councilors Kate Coseteng and Wency Lagumbay of the 3rd District of Quezon City; 

Attorney Kaye Revilla; Councilor Janina Medina-Fariñas of the City of Vigan; Mayor Donya Tesoro of San Manuel, Tarlac; and internationally-acclaimed dramatic actor Arjo Atayde who is currently serving as Congressman of the 1st District of Quezon City. 

The brand’s illustrious roster of celebrity ambassadors on the other hand boasts of a veritable who’s who and cremé dela créme of the Philippine Entertainment Industry such as legendary and critically-acclaimed actors Lorna Tolentino, Glydel Mercado, Ton Ton Guttierez, 

Gabby Concepcion, and Sylvia Sanchez; beauty queens turned actresses Alma Concepcion, Maricel Morales, and Rochelle Barrameda; ng pop star Darren Espanto; ABS-CBN Star Magic Artists Enchong Dee, Ria Atayde, Carlo Aquino, KitKat, and Jane Oineza; GMA-7 artists Pauleen Mendoza, 

Sanya Lopez, Rita Daniella, Ruru Madrid, Bianca Umali, and Cassy Legaspi; seasoned performers Dessa, Alynna Velasquez, Luke Mejares, Boobay, and Cacai Bautista; character actors Anne Feo, Jimwell Stevens, and Sherilyn Reyes-Tan; 

media personalities DJ Cha Cha, Jana Roxas, DJ Jai Ho, and Darla Sauler; leading man and ultimate hunk Piolo Pascual; movie queen Bea Alonzo; social media sensation Jelai Andres; 

veteran broadcast journalist Korina Sanchez-Roxas; Kapuso leading man Dingdong Dantes; dramatic actress Maja Salvador; young stars Hashtag Ryle and Andrea Brillantes; 

and dramatic actors JC Santos and Beauty Gonzalez for BeautéHaus with GMA-7’s Primetime Queen Marian Rivera-Dantes as sole brand ambassador of Beautéderm Home.   


“Our Beautéderm family is really growing and we are such a fun, beautéful bunch,” says Beautéderm President and CEO Rhea Anicoche-Tan. 

“We warmly welcome Zeinab to the family as she is an absolutely welcome addition as we spread Beautéderm’s message of love to her 50 million fans online. 

"I am so grateful for the love and support of all my ambassadors who remained loyal to Beautéderm after all these years and I am excited to be with our new ambassadors and have an exciting adventure with them in the years to come.”      


For more information on Beautéderm as well as exciting news updates on all its amazing brand ambassadors, follow @beautédermcorporation on Instagram and TikTok; follow @beautédermcorp on Twitter; like Beautéderm on Facebook; and subscribe to Beautéderm on YouTube.