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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Sep 8, 2022




Ciara Sotto is now part of AMBS2 ALLTV.

Accomplished theater, TV and movie actress Ciara Sotto has joined the country’s new television network, ALLTV, the premiere broadcast TV station of the Advanced Media Broadcast System (AMBS).

Ciara Sotto, also a singer, TV host, dancer, and fitness enthusiast, has signed the contract with ALLTV on Thursday at Mella Hotel in Las Piñas City with AMBS President Maribeth Tolentino, Chief Financial Officer Maryknoll Tolentino, and general counsel Atty. TJ Mendoza.

Ciara joins popular TV host, comedian, and businessman Willie Revillame; showbiz couple Toni Gonzaga and Paul Soriano; and broadcaster Anthony Taberna, who are now all part of ALLTV.

ALLTV is under Prime Assets Ventures, Inc. led by businessman Manuel Paolo Villar.

AMBS President Maribeth Tolentino officially welcomed Ciara to the ALLTV family during the contract signing last Thursday.

“We want ALLTV to cater to all, and make everyone feel that they are part of our growing family. We are working on a variety of programs that appeal to all, especially the masses,” Tolentino said.

“We are focused on bringing exciting entertainment shows to our viewers, and I am sure Ciara can help us with that aspect,” she added. “Handa tayong magpasaya for all sa ALLTV.”

Ciara said she is happy to join the TV network. “I am honored to be considered as one of your talents, and I am very, very excited to work with all of you. God bless you and I promise I’d do my best, and I am very, very easy to work with,” said Ciara, who was very grateful for the opportunity to work with ALLTV.

Ciara is the current President and founder of Philippine Pole and Aerial Sports Association (PPASA). She also founded the women’s community group, PRINSESA.


Despite all her achievements, Ciara values her role as a mom to son Crixus the most.  She is the youngest daughter of former Senate President Vicente Sotto and Helen Gamboa, both popular actors and respected pillars of the Philippine showbiz industry.


To boost its programming, ALLTV also signed a content license agreement with CNN Philippines, the most trusted news source in the country, for the airing of its flagship new program, News Night.


ALLTV is available on Channel 2 on Planet Cable and free TV, Channel 16 on digital, Channel 35 on Cignal TV and Sky Cable, and local cable providers nationwide