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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Mar 17, 2022



AFTER VIVAMAX STREAMING, Viva now goes into the podcast platform with several new shows. 

One of them is “Wala Pa Kaming Title”, a podcast featuring real life friends Carmina Villaroel, Candy Pangilinan, and sisters Janice and Gelli de Belen. What is their show all about? 

“It’s just like you are eavesdropping sa pag-uusap ng mga tita mo na nasa kabilang table,” says Gelli. 

“This is the ultimate chikahan ng mga amigas. It tackles anything and everything under the sun that concerns parents raising teenagers and young adults, with a vibe that is so approachable and friendly.”   

“Hindi kami nagpapaka-deep or educational,” says Carmina. “What we share is based on our own experiences sa buhay. We share our own journeys in life, kwentuhan lang.”

“It’s a freewheeling kind of show, very spontaneous,” says Candy. “Wala kaming title sa show kasi wala rin kaming topic. When we talk, kunsaan-saan napupunta ang usapan namin. Kasi, lahat kami, curious na tao, puro kami matanong.” 

How did their friendship last all these years? 

“Mahirap talaga maghanap ng totoong kaibigan, hindi lang sa showbiz, and I just feel very lucky and thankful that I found real friends in the industry,” says Carmina. 

“Our friendship lasted because of the acceptance namin ng ugali ng bawat isa. Nag-jive na talaga agad kami. Nandun ang trust, love and acceptance.  Magkita man kami o hindi, we know the friendship is there. Tried and tested.”

“Sa friendship, una sa lahat, you have to be a true friend urself.” says Gelli. 

“I feel na ibinabalik lang nila sa akin kung ano ang ibiinibigay ko sa kanila. We are blessed that we found each other. And sabi nga, birds of the same feather flock together. We have the same interests, and lahat kami madaldal so ayan, may podcast na kami.”

The last few years have seen an overwhelming digital tsunami of lifestyles and preferences of Filipino consumers. Digital presence is at an all-time high, with the established players and newcomers offering accessibility options to the general public. 

With this comes products and services that cater to every want and need, as Filipinos from all walks of life are intrigued and hooked to be part of the digital evolution. 

One area that has generated considerable interest is the field of podcasting. The numbers have been eye-popping: -31M Filipinos listen to podcasts  -  An average of 54 minutes is spent tuned in to podcasts

Viva One, the digital division of Viva, is taking the lead in bringing more podcast titles for the Filipino audience. It recently launched the Oomph Podcast Network, bannered by fresh podcasts that appeal to a wide array of Filipino listeners. Aside from “Wala Pa Kaming Title”, these are their other shows:

-”B*WITCHES” - with Tina Wells and Amanda Coling  a woman-empowerment podcast that tackles adult-themes on womanhood and life. These progressive hosts offer their listeners brave and sexy takes into the themes of love, sex, and relationships.

-”THE IDK SHOW” (IDK stand for I Don’t Know) by Kean Cipriano is a chat amongst musicians. The cool, hip, and real vibe of the show tackles things close to an artist’s heart – their music, inspirations, trials, and successes. 

Now on its second season is Matteo Guidicelli’s “Matt Runs Podcast”, featuring more controversial and braver conservations in Season 2. 

The Oomph Podcast Network has more titles lined up for release in the coming weeks. From creator-driven to genre-specific titles, there is something for everyone to enjoy and engage with.

For interested podcast creators, Oomph Podcast offers a comprehensive support system that is designed to help titles get off the ground and be heard by listeners. 

Creative, marketing, and production support are part of the Oomph Podcast Network’s business framework and are easily accessible.

Vincent del Rosario, CEO of Viva One, says: “Viva has been in the business of creating content that has entertained audiences through the years. We are invested in expanding our reach to the podcasting space to give Filipinos another venue to be engaged with our artists, their insights and ideas. 

"The digital Pinoy wants to consume all the content that is available and we at Viva One are inspired by their dedication.” 

Podcasts are booming – and that boom is only getting louder with Oomph Podcast Network, home of podcasts na merong oomph.