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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Aug 19, 2021




VIVAMAX, the streaming channel of Viva Entertainment, is one of the biggest success stories in this pandemic era. 

They just started their operations on January 29 this year and in a matter of six months, business more than just doubled up as they now have a total of 600,000 subscribers.

In a special zoom presscon with Vivamax Pres. & COO Vincent del Rosario (who celebrates his birthday on Friday, August 20), he says:  

“Vivamax is my dad Boss Vic del Rosario’s dream of bringing entertainment directly to Filipinos here and abroad which they can enjoy anytime, anywhere. 

"The presence of global streaming platforms and local broadcast and telecommunication giants did not deter him from pursuing his vision. We’re now ahead of more established and longer staying streaming platforms.”

Their aggressive programing has quickly gained them a lot of loyal followers. “Yes, within this short period of time, Vivamax is now the Number 1 entertainment app on Google Play, outdoing other long established local and international streaming brands,” Vincent proudly declares. 

Well, that’s an achievement they can really be proud of. They should be commended for their foresight as viewers now no longer to theaters but just watch movies at home. 

They started with just 500 titles, with a mix of Filipino content, Tagalized Hollywood and Asian content (including the biggest offering of Korean blockbuster films). Vivamax offers at least 15 new content every week: a combination of originals, premieres, exclusives and all-time favorites. 

They’re also the most reasonably priced at a very affordable nPHP149 per month, with TV casting on Smart TV via Chromecast or Apple AirPlay, the cost of unlimited viewing entertainment has never become this affordable to everyone. 

Vivamax has featured originally-produced series, movies, documentaries, concerts starring some of the brightest and most exciting stars in the industry like Sarah Geronimo (Tala), Sharon Cuneta ( Revirginized), Vice Ganda (Gandemic), Kim Molina and Jerald Napoles (Ang Babaeng Walang Pakiramdam, Ikaw at Ako at ang Ending, Pakboys), 

Xian Lim (Parang Kayo Pero Hindi), Kylie Verzosa (PKPH, The Housemaid), Marco Gumabao (Revirginized), Andew E., Dennis Padilla, Janno Gibbs (Pakboys, 69+1), Rosanna Roces, Ara Mina, Maui Taylor, Alma Moreno (Pornstar), Lovi Poe (The Other Wife), 

Rhen Escano (The Other Wife, Paraluman, Adan), Cindy Miranda (Nerisa, Adan), AJ Raval (Death of A Girlfriend, Nerisa, Pornstar), Sunshine Guimary (Kaka), Rose Van Ginkel (69+1) and the Eddie Garcia tribute, “Manoy”.  

Now in various stages of production are films and series that will star Anne Curtis, Sarah Geronimo, Aga Muhlach, Dingdong Dantes, Bela Padilla, Cristine Reyes, Empoy, Alessandra de Rossi, Julia Barretto, Toni Gonzaga, Alex Gonzaga, 

and also Matteo Guidicelli, John Arcilla, JC Santos, Xian Lim, Andew E, Diego Loyzaga, Barbie Imperial, Carlo Aquino, JM de Guzman, Sue Ramirez, McCoy de Leon and Elisse Joson, and many others.  

The pandemic has not at all stopped Viva from actively producing content. 

It is now definitely the busiest studio in the country working with some of the most bankable directors, creative stalwarts and prolific showrunners in the industry such as --- Erik Matti, Jason Paul Laxamana, Paul Soriano, Irene Villamor, Mikhail and Jon Red, Yam Laranas, Pedring Lopez, Darryl Yap, 

plus RC delos Reyes, Lawrence Fajardo, Joel Lamangan, Roman Perez, GB Sampedro, Al Tantay, Prime Cruz, Dan Villegas and Antoinette Jadaone, Ricky Lee, Paul Basinillo, Paolo Valenciano and many others. 

Also in place are several production and licensing deals with other top studios – Star Cinema, Regal, IdeaFirst, Project 8, Reality, Black Cap Pictures, BlackOps Asia, TBA, Cignal Entertainment, Brillante Mendoza’s Centerstage Productions, The Probe Team, etc. to deliver diversified shows that will appeal to various audience tastes.  

Now available in Japan, Singapore, Hong Kong, Malaysia, the Middle East and Europe with plans to roll out in Australia, New Zealand and North America in the next few months, Vivamax  is now truly a global brand.

Access to the platform is made easier as Vivamax has also partnered with SM Retail (600 outlets), Globe Telecom and Grab Philippines. 

This is on top of other available payment gateways GooglePlay, Apple Appstore, Huawei Appstore, Vivamax.net, Gcash, Visa/Mastercard., One Globe, Paymaya, Lazada, Shopee, Load Manna, cable operators and others. 

It is time to get Vivamaxxed! Subscribe now! Agad-agad!