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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Jul 31, 2021



A FRIEND connected with an advertising agency says that the percentage of TV viewership has gone down lately and we are not surprised because free TV has currently so many competitors. 

There are many streaming channels now available, from Netflix to KTX to Vivamax, RAD, Upstream. 

And there are also the various cable channels that offer their own original content. 

This lockdown we’re having has really been good for streaming services.

But more than the streaming and cable channels, we believe that the internet, youtube and social media have really revolutionized the viewing habits of the public.

Almost all movie stars and celebrities now have their own youtube channel where they provide original content about themselves in their own personalized vlogs or even in their own social media accounts like Facebook channels and Instagram live. 

And mind you, a platform like youtube has algorithms designed on their screen to recommend to viewers other videos or footage or content that they think will also be of interest to you. 

Modern technology has truly revolutioned everything.  Youtube can be so convincing that oftentimes, you get really hooked on them by just clicking the other stories that they offer.

The viewers now have so many venues to choose from youtube and social media, all for free. ANd you can just watch them on your cellphones.

No wonder even advertisers are resorting to placing their ads on youtube or individual vloggers and Tiktokers. 

Everyone who is anyone can now be in showbiz by being a youtube or Tiktok star, putting up their own content showing them doing comedy, pulling pranks, singing or dancing and all sorts of weird and riotous shenanigans, anything that can attact viewers. 

Some content providers like vloggers and Tiktok artists with thousands of followers and subscribers have even gotten their own managers to negotiate for them in dealing with potential advertisers. 

The offshoot of all these vlogs and Tiktok is that the interest of viewers, specially the younger ones, is also more fickle and their attention span is getting shorter. 

Younger viewers and consumers can easily get impatient and can no longer sit for hour long shows, specially on free where shows are peppered with so many commercials. 

Life today, in spite of the lockdown is quite fast-paced and people are increasingly spending more time just viewing the postings on their FB-Twitter-Instagram account and also surfing the web than actuallly sitting down and watching TV.

Many of them are no longer watching programming on traditional free TV so no doubt, TV viewing habits have really evolved quite drastically.