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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Jan 23, 2019

Carlo Maceda Launches Community Basketball Association Or CBA This Sunday On IBC-13, With San Mateo Vs. Malabon

CARLO MACEDA zoomed to fame when he won the Mossimo Bikini Summit in 2001. He was then teaching math in UP, his alma mater, then showbiz beckoned and he did many films like “Gamitan”, “Sukdulan”, the first “Mano Po”, “So Happy Together”, etc. He was also part of the all-male sexy group, Barako Boys, that released a musical album and did a stage musical. His last appearance as an actor was in “Ang Probinsyano”.

He then put up his own company and produced indie advocacy films like “Nars” starring Jennylyn Mercado and Coco Martin in 2007, and historical films like “Sisa” with Jodi Sta. Maria (which gave her a best actress award) and “Gabriela Silang” with Tin Patrimonio. These films have a ready market as they were shown in various schools and universities.

“But the indie film market is now saturated,” he says. “Many people produce but they don’t know how to market their movies. I’ve also gone into producing concerts, but now, I’m venturing into sports and television. There’s been a renewed interest in basketball so I put up the Community Basketball Association or CBA, an alternative basketball league that aims to give exposure to grasroots Pinoy cagers from various parts of the country.

"We brought this to Bontoc in Southern Leyte and the public’s response is overwhelming. Basketball remains to be the number sport in the country so I conceptualized the CBA with my wife, Derlyn Maceda, who’s the Charter President of the Inner Wheel Club Rosario Diamond, with her friend, Jeanette Beltran, a top marketing executive. PBA legend and coach, Pido Jarencio, is our league’s main consultant to help guide us.”

The CBA will officially kick off its first televised game this Sunday, January 27, at the JFD Gym on GSIS Road, San Mateo, with the teams from San Mateo and Malabon competing in the opening game, hosted by James Wright. “Admission is free and there are ten more teams that will be officially introduced from Nueva Ecija, Quezon City, Pasig, Paranaque, Rizal Gen. Trias, San Juan, Binangonan and Bulacan or Cavite,” Carlo adds.

“We started forming these teams in June last year, a total of six months of preparation and getting partners for sponsorships  like YHM for Men, Rien A Cream and Arceegee Sportswear. We’re thankful to Rey Sanchez of ATC (Asian Television Corporation) of IBC-13 for giving us airtime. The games will be held every weekend, Saturday and Sunday, at 6 to 9 PM. We want to help the basketball communities nationwide to find an audience. We bring the games to different barangay courts at sobrang dami talaga ng nanonood.

"By promoting sports, we also hope tro encourage the youth to stay away from drugs. This is open to all amateur cagers aged 18 and above na hindi galing sa PBA or ABL. Excited talaga ang mga barangay kasi we can help give breaks to their homegrown teams. The top prize for the winning team at the finals is P1 million cash and P1 million in kind to their chosen beneficiary like their barangay, church or public school.”

To more know about CBA, you can visit their Facebook page, CBA Pilipinas or their websitre, cbapilipinas.com. Carlo’s company, Megapixels Marketing & Events Services are also the exclusive distributor of Korean beauty products like Rien A White Tone Up Cream and Natural Korea Double Effect Whitening Lotion.