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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Jun 22, 2018

Susan Roces Remains To Be A Movie Queen Who Has Maintained Her Dignity, Unblemished Reputation And The Public's Respect Through The Years

SUSAN ROCES is one of our few movie queens who have maintained their dignity, untarnished reputation and public respect through the years. No wonder she’s the only one in her level who remains in demand as an endorser. She just renewed her contract for RiteMed, for which she is the brand ambassadress since 2011.

She’s also in the longest running TV drama today, “Ang Probinsyano”. “Three years na kami sa September and everywhere I go, people call me by the name of my character, Lola Flora. I don’t know anymore kung hanggang kailan ang airing namin kasi laging nae-extend at paiba-iba ang plot. So sige lang sa taping hanggang sinasabi nila.”

Doesn’t she think of retiring? “No. Di ako puedeng walang ginagawa at nasa bahay lang. Lalo lang ako lalaki as I will gain more weight. Kasi, lahat nagbago sa akin, except for my taste buds. Masarap pa rin akong kumain. At saka ang taping ko naman, every other day lang at may cut off akong 12 midnight. The show now has four directors, so inuuna nilang kunan ang scenes ko with the child stars who are allowed to work for only two hours per taping day.”

No doubt awareness of RiteMed was greatly aided by Susan’s endorsements and made it the top unbranded line of medicines in the country. Last year alone, it gained a 60 percent growth and is now considered as the most trusted pharmaceutical company based on brand equity. “We’re happy to have Ms. Susan Roces as our partner as she’s a very credible endorser and whole families can relate to her,” says RiteMed gen. Mgr. Vince Patrick Guerrero. “She generates a high level of trust from the consumers.”

Susan Roces with Mario Bautista (Showbiz Portal writer)
Susan is so happy endorsing RiteMed as it gives ordinary people the chance to get their medicines at a lower price. “You know, my dad Dr. Jesus Sonora, after whom I was named, used to be a doctor at Lepanto Mines in Mountain Province. I remember him accepting patients and I know the agony of the poor people who come to his clinic for help. His patients are all poor and they pay with fruits, chicken dahil sa hirap nila. So when I was offered to endorse RiteMed, sabi ko, Dad, is this your way for me to also be able to help the needy to maintain their health with more affordable medicines? So I really like to thank RiteMed for helping me keep this tradition that my father has started. When I started singing the RiteMed jingle, the reaction was so positive at kahit saan ako magpunta ngayon, kinakantahan nila ako ng ‘Huwag mahihiyang magtanong kung may RiteMed ba nito.’ Even small children sing it kaya nakakatuwa. That’s the fulfillment of a dream kasi matagal ko nang pangarap maging singer. Ha ha ha!”

Susan is having another milestone as she celebrates her birthday on July 28. In her honor, RiteMed will conduct free medical missions for the poor in various areas. And what is her birthday wish? “Good health, of course!” she says. “Not only for me but for everyone! Sana maging malusog tayong lahat lagi.”