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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

May 3, 2018

GMA Network Wins Anew The Platinum Award In The Reader's Digest Trusted Brand Awards 2018, With Jessica Soho Elevated To The Hall Of Fame

THE READER’S DIGEST Trusted Brand Awards 2018 was held recently celebrating brands and services Filipinos trust the most. Since its launch in 1998, the Reader’s Digest Trusted Brand Awards have proven that beyond the price, the trends, and the hype, people will patronize products and services they think deserve their trust. It all boils down to seeking what the majority says: people sharing the same preferences and standards in buying a product or in subscribing to a service, people who have actually bought the product and can vouch for its quality.

Reader’s Digest Trusted Brand Survey remains one of the most significant measurements of success in one’s business. Reader’s Digest commissioned global market research company Catalyst Research to survey a representative sample of the Asian population this year. Around 8,000 individuals were surveyed across five of the region’s key markets: Philippines, Singapore, Malaysia, Hong Kong and Taiwan.

GMA once again took home the Platinum Award in the TV Network category, the highest recognition among the most trusted brands in the Philippines. GMA’s Jessica Soho is elevated to the first ever Hall of Fame Awardee for winning the Most Trusted News Presenter award for eight consecutive years. Soho holds the distinction of being the Filipino journalist with the most number of Reader’s Digest awards to date.

“In my line of work, trust is not only a big thing—it is the only thing that distinguishes fact from fake, the truth from the false. Thank you Reader’s Digest for giving me this award for the eighth time,” Soho said. “Reader’s Digest will always have a special place in my heart because it not only taught me the love of reading when I was a child, but it also inspired and reminded me as a journalist to keep searching for the truth no matter what,” she added.

Fellow GMA News Icon, DZBB anchor Mike Enriquez, on the other hand, was awarded the Most Trusted Radio Presenter for the third consecutive year. Eat Bulaga host Ryan Agoncillo was recognized anew as the Most Trusted Entertainment Presenter.