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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Jan 22, 2018

Hashtag Ryle Santiago Of 'Showtime' Chosen To Be The New Brand Ambassador Of Megasoft's Cherub Baby Care Products

RYLE SANTIAGO gets big star treatment from Megasoft Hygienic Products, the makers of Cherub Cologne, Wipes, Baby Powder. He was launched as their new brand ambassador in a grand solo presscon at Oriental Palace, Morato Ave.

Ryle is the only son of Sherilyn Reyes and Jun Santiago who separated when he was still very small. He now considers his mom’s second husband, Chris Tan, as his real dad. Chris has already adopted him legally.

“Santiago is the screen name that I use for showbiz,” he declares. “But for other things, like my social media accounts, I have been and most probably will always be a Tan. Kasi, siempre, ang nag-alaga naman sa akin mula nung bata pa ako hanggang ngayon is ang Daddy Chris ko. So I want to give him that and be a part of his family. I want to be his son. I am Santiago by blood, yes, but I am a Tan at heart.”

And why did Megasoft choose Ryle to be the face of Cherub? “We believe he’s the perfect endorser kasi he’s very talented. He can sing, dance, act and do hosting. He’s very wholesome and also comes from a good family. He’s raised well by his parents. He also gives importance to education and despite his busy schedule, he finds time to finish his college studies in MINT College where he’s majoring in filmmaking and he’s even a scholar. Kaya perfect siya for our advocacy, which is to impart to the youth of our land the importance of having a good education for you to succeed in life. We aim to include him in our provincial tours in various schools and universities that encourage our young people to study well for their own future,” says the very amiable Megasoft Marketing Vice Pres. Aileen Choi Go.

Ryle says he’s really using Cherub products and their cologne and wipes are part of his own Kikay kit. Ryle was given a big break by IdeaFirst company as one of the leads in the horror-comedy series, “ParangNormal Activity”, that ran for several seasons on TV5. He’s now part of Hashtags in “It’s Showtime”, a mainstay in the afternoon soap, “Asintado”, and also doing a new movie, a musical entitled “Bakwit Boys” about orphans.

Very articulate, Ryle can express himself well in good English, unlike some stars who try to do so but only end up murdering the English language. He admits that, at 19, he’s very much a mama’s boy but his mom is no stage mother. “I listen to all her advice to me, like lagi kang maligo at huwag kang male-late. I want her to always accompany me, but she doesn’t want to be tagged as a stage mom who meddles with her son’s career.”

Ryle is very well bred and polite and it's obvious Sherilyn and Chris truly raised him well. Here’s hoping he will help the sales of Cherub products to double up.