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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Nov 9, 2017

Piolo Pascual Is The Pambansang Papa, According To Highlands Corned Beef Exec Who Got Him As Their Newest Brand Ambassador

PIOLO PASCUAL proves his generosity when he contributed P1 million of his own money for the rehabilitation of the devastated city of Marawi. He personally gave it to Robin Padilla who’s honest in his desire to be of service to his fellow Muslims whose homes were demolished by the recent war.
And he likewise proved to be a real friend when he was invited to do a recurring role in “Home Sweetie Home” after John Lloyd Cruz went on an indefinite leave. Friend Toni Gonzaga is truly grateful that he’s available and quickly said yes to their show’s invitation. And whaddaya know, the episode where he appeared really rated well.

“I’m not used to doing a sitcom but I’m surely having a lot of fun,” says Papa P. “It’s a learning experience for me and I’m enjoying it by going with the flow and trying to be as natural as I can be.”

No wonder he is so blessed and now has another new endorsement, Highlands Gold Corned Beef with Angus Beef. “Whenever I’m at home, comfort food ko ito,” he says. “Ginigisa ko lang, with onions. And it’s the only corned beef with Angus beef that have superior taste.”

Highlands brand manager Kim Favis says they got Papa P as he’s an effective endorser. “As the Pambansang Papa, people really follow him, as shown by the many young wives and mothers who started switching to Highlands after they saw him eating it.”