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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Jul 23, 2017

Nadine Lustre's Endorsements Adversely Affected By Her Statements About Living In With James Reid. Guess Who's The Top Endorser Today.

WE GOT TO TALK TO an advertising authority who refuses to be named and he told us that Nadine Lustre’s credibility as an endorser is adversely affected by her pronouncements about her possibility of living in with James Reid. One of the products she’s endorsing has reportedly not renewed her contract with them.

“Very strict ang advertisers sa morality issues ng kinukuha nilang mga artista para maging endorser,” says our source. “They want someone with a clean image kaya they don’t approve of Nadine’s answers when asked if she’s living in with her ka-love team. This is also the reason why some celebrities lost endorsements before after masangkot din sila sa mga gulo, like Anne Curtis and that incident involving her sa BGC bar, and also Rhian Ramos because of her controversy with Mo Twister. Gusto ng advertisers, yung malinis, walang bahid dungis ng kahit anong eskandalo.”

And who is the top endorser these days? “It’s definitely Maine Mendoza. Last year, she got more than 25 endorsements at milyon-milyon ang halaga ng bawat endorsement niya. She's definitely a multi-millionaire now. Susunod sa kanya sina Kathryn Bernardo and Liza Soberano. Wholesome kasi ang reputations nila and they are able to maintain it. Someone should always remind our celebrities to always try keep their images squeaky clean, hindi controversial, para hindi mawala ang endorsements nila.”