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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

May 29, 2016

Why GMA-7 Is Bringing Back Sitcoms Like 'A1 Ko Sa'Yo' On Weeknights Primetime Programming

WE ASKED GMA-7 executive LilyBeth Rasonable why they’re bringing back #sitcoms like “ #A1 Ko Sa’yo” on #primetime, which is now dominated by dramatic teleseryes. “A1 Ko Sa’yo” will start airing on June 2 and will be shown right after “Juan Happy Love Story”, replacing a Koreanovela.

“Dati namang kilala ang GMA as the home of popular situation comedies,” Ms. Rasonable explains. “We had hit sitcoms then like ‘Ober Da Bakod’, ‘Beh Bote Nga’, ‘Bahay Mo Ba’to’, ‘Kool Ka Lang’, ‘Lagot Ka Isusumbong Kita’, all part of GMA’s KiliTV. Hindi naman nawawala ang comedy shows namin dahil up to now, we still have ‘Pepito Manaloto’, ‘Ismol Family’ and ‘Bubble Gang’ on weekends. But we noticed that on primetime, nagki-click ang romantic comedies namin lately, like ‘Because of You’ and now, ‘Juan Happy Love Story’ na very positive ang feedback and reception ng viewers, so we’re bringing back sitcoms on weeknight primetime. It seems people like to laugh a lot more these days, gusto nila ng light entertainment and they’ve had enough of heavy dramas.”

She says they got Randy Santiago, well known for directing comedies, to helm “A1 Ko Sa’yo”. “Maganda ang pilot episode ng show at maraming possibilities ng katatawanan sa characters nito. Timing pa, kapapanalo lang ni #JaclynJose as best actress sa Cannes and she’s riotous in her role as the head of a talent agency na gustong makadiskubre ng next Miss Universe. She herself is a frustrated beauty pageant contestant and now, she’s married to Gardo Versoza pero wala naman silang sex life for so long. Masaya ang show and I’m sure viewers will enjoy watching it.” #teleserye