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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Sep 21, 2015

All Shows With Alden Richards In It Are Topraters In The Ratings Game, With 'Eat Bulaga' Rating Higher Than Shows On Primetime

ALDEN RICHARDS has started shooting his filmfest entry, “My Bebe Love”, and Director Joey Reyes, to much rejoicing of Aldub fans, posted their photos on social media. Alden’s initial scenes were with Ai Ai de las Alas. He is not shooting yet with Yaya Dub. He will only shoot his scenes with her after they’ve also started talking to each other in the Kalyeserye.

Last Saturday, they had their first date but, as Yaya Dub herself says, it’s “bitin” since she was ordered to leave immediately and take to Lola Nidora the medicines she needs, but it seems an accident happened after she boarded the car that will take her to wherever Wally Bayola is. It’s said that as a result of the accident, Yaya Dub will have amnesia and forget about Alden. Let’s see if this is true. But their date last Saturday culminated into a staggering total of 12 million tweets with “AlDubMostAwaitedDate” as hashtag. It was only 9 million when “Eat Bulaga” ended that afternoon, but, by now, it has already accumulated a total of 12 million tweets plus no less. Ratings-wise, they got another all time of 36%, higher than the rating of prime time shows. It seems the pastillas girl of the rival show wasn’t of much help since their rating remains to be in the single digit.

And to think that Alden and Yaya still were not able to talk to each other and were even seated with a long table separating them. Lola Nidora also warned them: “No touch.” As Alden wrote, obviously frustrated: “So near and yet so far.”

The Aldub love team just celebrated their 2nd monthsary and no doubt their tandem has truly changed their lives for the better. Maine Mendoza’s life as a simple dubsmash girl from Bulacan has changed dramatically, with her now a phenomenal sensation with millions of followers on Twitter and Instagram. She has two big endorsements with Alden, then she’ll have another one with Wally as Lola Nidora, and she’s starting to shoot her first movie which is a Metro-Manila Filmfest entry at that.

As for Alden, he is now also in demand to do shows all over the country, even abroad. And he can name his price. Also, aside from his two endorsements with Yaya Dub, he has no less than 15 new product endorsements waiting for him to shoot a TV commercial with them. GMA Artist Center is making a killing from him since they will get a 20% commission from all his endorsements, as he’s under contract with them as his managers. And they should thank TAPE and Eat Bulaga for boosting Alden’s career to high heavens while GMA has not given him any project since “Ilustrado”, which they’re now even replaying on GMA News TV to take advantage and cash in on Alden’s new found popularity.

According to AGB Nielsen, even the recent replay of Alden’s real life story on “Magpakailanman” rated no less than 30.3%. It’s even higher than when the same episode was aired originally in March and it got only a 25% rating. This goes to show how hot Alden really is these days. It clobbered MMK that got only 18%. Alden also helped up the ratings of “Sunday Pinasaya”, which got a rating of 22%, trouncing ASAP and its episode taped in London that got only 8%.