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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Aug 16, 2015

Viva Communications And Cignal TV Join Forces To Come Out With The Sari-Sari Channel Showing New Original Films And Mini-Series

WATCH OUT for the launch of a new cable channel to make its presence felt soon on cable TV: the Sari-Sari Channel. This new venture is between two of Philippine television’s most trustworthy and bankable figures, Viva Communications and Cignal TV. They join forces to bring you a 24/7 channel that will bring the finest movies and colorful teledramas to Cignal TV audiences both here and abroad.

Viva Communications, Inc., Chairman and CEO Vic del Rosario, Jr. and Viva Communications, Inc., President and COO Vincent del Rosario III recently signed the contract with MediaQuest Chairman Manny V. Pangilinan, Cignal TV President and CEO Emmanuel C. Lorenzana and Cignal TV COO Oscar A. Reyes Jr.

As the name aptly says, Sari-Sari, which is set to launch later this year, is a mixed bag of entertaining shows. It will have new original films and mini-series that Viva will produce just for Sari-Sari Channel. An industry stalwart in films, music and television, Viva is set to bring its much vaunted production expertise to interesting and intriguing titles like “Class 3-C Has A Secret”, “Barrio Kulimlim”, “Kuya And Me”, “Sa Ngalan Ng Anak”,”Tabi-Tabi Po”, “The Feb. 15 Club” and many others.

Along with these shows, Viva is bringing to Cignal TV its stable of talents that include some of today’s biggest stars, finest actors, directors and writers and its collection of big-screen box office hits. Viva Communications, Inc. is the leading film supplier in the country with a library of over 1000 titles and is also a foreign film distributor. It is also a software supplier for cable television like Pinoy Box Office, Viva-TV and TMC. Viva is also into talent management, music publishing, music recording, concerts and live events production.