The TV5 top executive was nominated for the MMMA by his mentee Gladys Chan, who is herself a Mansmith YMMA awardee. During the awarding program, he was introduced by another one of his mentees and also a Mansmith YMMA awardee, Jane J. Basas, who described him as “the man behind many great marketing campaigns such as Rexona’s First Day Funk, Clos-Up’s Lovapalooza, Dove’s Real Beauty, Smart’s Live More, Talk ‘N Text’s Araw-Araw Panalo and, most recently, TV5’s Happy Ka Dito.”
Lorenzana’s marketing prowess and leadership skills combined have allowed his companies to make great strides toward a sustainable future. “I have always believed that great, responsible marketing can be a force of good in creating products and services, brand philosophies and points of view that have the power to change and improve people’s lives,” Lorenzana said in his MMMA acceptance speech.
In celebration of Mansmith Young Market Masters Awards’ 10th year and Mansmith and Fieldes, Inc.’s 25th year, Mansmith continues its thrust of building a supportive environment in the marketing community by recognizing extraordinary marketing mentors who foster the spirit of excellence among the next generation of marketers.
