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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Mar 21, 2015

Globe Telecom-Viva Communications Tie Up To Bring Viva Shows To Globe Customers

AS PART of its commitment in bringing innovative content to its customers with its partnerships with global brands such as Spotify and the NBA, Globe Telecom now forges an exclusive partnership with Viva Communications, the biggest entertainment content provider in the country today, to enable access to thousands of movies, music videos and live concerts and events on mobile phones.

With this, Globe prepaid and TM customers gain access to Viva’s rich library of video content in the form of movie clips, bloopers, outtakes and behind-the-scenes, movie promo segments, compiled classic movie lines, compilations, music and lyric videos, press conferences, event clips, and concert highlights, among others.

The videos are available on the telco’s one-stop shop virtual video store Piso Mall, which allows users to watch videos on their mobile phones from a selection of over 200,000 videos, with each video available for viewing for as low as P1. With Piso Mall, Globe prepaid and TM customers can enjoy their favorite TV shows, movie trailers and clips, music videos and video tutorials at a pocket-friendly price, anytime, anywhere via their mobile phones. “With Piso Mall, we are bringing entertainment at the comfort of one’s mobile phone. There’s no better partner than Viva, and Globe is bringing an amazing portfolio of video content from Viva to our consumers who now live a very digital lifestyle,” says Issa Cabreira, SVP for Consumer Mobile Marketing at Globe.

“As Globe partners with the best, Viva also partners with the best. Globe is our only partner in this endeavor and I’m sure this will be one of our biggest projects,” said Vicente del Rosario Jr., chairman and CEO of Viva Communications.

Globe and TM customers may access Piso Mall by texting PISO to 8888 or by visiting http://m.pisomall.com.phon their mobile browser. There is no maintaining balance required to access Piso Mall and no additional data charge when browsing the videos through the Piso Mall.