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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Dec 3, 2013

TV5's efforts are paying off

TV5 Pres. Noel Lorenzana and Entertainment Head Wilma Glavante are happy that their diligent efforts to change the TV landscape are indeed paying off, what with the growing popularity of the network’s programs reflecting higher viewership shares and a more active social media presence.

They say that data from Nielsen Media Research shows that TV5’s entertainment shows are consistently ranking among the Top 15 programs. Further, the network’s shows are also regularly figuring in Twitter trending topics during the time of airing, proving the shows’ popularity among young and progressive markets. Nielsen’s overnight NUTAM data for November 17 listed TV5’s Wow Mali Pa Rin and Who Wants to Be a Millionaire in the Top 9-11 ranking. The Kapatid Network’s airing of the PBA Alaska Aces vs. Rain or Shine Elasto Painters game also figured in the Top 12.

Viewers and fans of TV5’s shows are also actively sharing their excitement in social media, often landing the programs in Twitter’s trending topic list. The premiere of Jasmine Curtis Smith’s music show on Saturday nights, "SPINNation", generated the most buzz among netizens. Minutes before the show’s airing, it already placed second in Twitter’s trending topics. It eventually topped the charts halfway through the program.

These developments definitely make the network strive harder to offer more quality and groundbreaking programs that encourage more Filipinos to make the switch and enjoy the new brand of entertainment TV5 has to offer.