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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Dec 21, 2013

Search For Miss Beauche International Will Be Done Every Year

BEAUCHE International’s big boss, former mayor of Carmen, Bohol Conchita Toribio del Rosario, fondly called Mama Che, is so happy that their very first Miss Beauche International held on December 14 at the Grand Ballroom of Solaire Resort and Casino turned out to be a big success. It was expertly directed by Anton Broas Jr. who owns the Beauche outlets at SM Malls. “We organized the beauty pageant so that we can be one step ahead of our competitors in promoting our products,” says Mama Che."it'll now be a yearly affair."

Anne Mabel Ubando from Dagupan won P100,000 cash and an endorsement deal with Beauche. Her court includes Patricia Ramos from Manila as first runner up, Alyssa Ashley Calimlim from Baguio as second runner up, Lynne de Mesa from Quezon City as third runner up and Jovilyn Gavan from Zamboanga as fourth runner up.

Mama Che is the president and founder of Beauche International more than ten years ago. Her daughter Ms. Cae Danganan is the Finance Manager. Mama Che is married to Francisco Delos Reyes who owns a Security Agency and they have five children. Their brand name Beauche is from Beautiful Che. Beauche has its own manufacturing plant in Dasmarinas, Cavite. They have helped sent six priests to attain their vocation and now send 70 scholars in college. They hold regular feeding programs for street children in Cavite and in prisons.

“It’s our way of giving back after the success of Beauche through determination, hark work and prayers,” says Mama Che.

Beauche is the leading direct selling beauty products company in the market with over a hundred outlets, giving jobs to thousands of Filipinos nationwide. One of their franchise holders is actress Diana Zubiri who uses their products. Beauche is now international with an outlet opened in California. Beauche product line includes beauty bar soap, clarifying solution, exfoliating cream, rejuvenating cream, age eraser cream and Beauche Gluta soap, all hypoallergenic and all FDV Approved and Halal Certified. In 2015, they will branch out to having their own spas and salons offering facials and beauty treatments.