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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Dec 8, 2012

Jessica Soho To Show Devastation Of Compostela Valley After Typhoon Pablo

This Sunday, December 9, on Kapuso Mo , Jessica Soho (KMJS), award winning broadcast journalist Jessica Soho flies all the way to Compostela Valley to witness the massive destruction caused by Super typhoon Pablo.

Straight from Compostela Valley , Soho reports on the tragic fate of the Mindanaoans from the calamity—hectares and hectares of destroyed banana plantations, flashfloods with large rocks and logs, mudslides, communities wiped out, and helpless victims who lost not just their houses but their loved ones too.

KMJS will give accounts on the possible reasons of such tragedy giving the viewing public a better and closer perspective on the details of this unfortunate event.

Known for being an informative and interesting program, KMJS not only features stories on current trends, lifestyle, leisure, and people of interest—it also concentrates on the current issues and events affecting the country as a whole—fulfilling its responsibility to the viewers as one of the most trusted public affairs programs on Philippine TV.

KMJS has recently moved from its original Saturday schedule to a new timeslot on Sundays at 7:45pm. With its high following, the audience seems all the more receptive despite its change of schedule as it reigned over the weekend ratings game based on data from the industry's widely recognized ratings supplier Nielsen TV Audience Measurement.

KMJS’ Sunday debut on December 2 was remarkable as it emerged as the number one weekend program nationwide with 25 percent household rating (based on overnight data), leading all programs shown over the weekend.

The program also commands a powerful online presence especially in the social media scene as its episodes and feature stories almost always make it to the trending topic lists. As of December 6, KMJS has registered over 287,000 Facebook fans and 66,000 followers on Twitter.

This impact KMJS has on the viewing public reflects on the numerous awards it has garnered over the years. And 2012 proved to be just as fruitful: On December 4, KMJS was recognized as one of the most well-liked TV programs in the Anak TV Seal Awards 2012. Meanwhile, host Soho was cited as the Top Female Favorite Makabata Star. Said award, which she received for the second time in a row, is given to television personalities that are worthy of emulation by children as determined by polls conducted nationwide of which adults are respondents.

KMJS was also cited as the Best Public Affairs Program during the recently held PMAP Makatao Awards for Media Excellence with Soho receiving recognition as the Best Public Affairs Host for the second time.

In addition to this, KMJS was given its 3rd Best Magazine Show trophy and Soho bagged her 4th recognition as Best Magazine Show Host in the 26th PMPC Star Awards for TV.

Soho also topped a nationwide survey on today’s most popular and most trusted names on television along with fellow GMA News pillars Mike Enriquez and Mel Tiangco according to a study by AGB Nielsen.

This overwhelming support and trust KMJS gets from its viewers only inspires the program all the more to heed its call to serve and to bring to the people only the topnotch programming that they deserve all in the name of Serbisyong Totoo.

Also on feature on Sunday in KMJS are fun Holiday destinations, mouth-watering Christmas cakes, and perfect hotspots where budget-friendly presents can be found. Lastly, with this season comes a warning about the end of the world as the Mayan Calendar states that doomsday pushes through on December 21, 2012 with KMJS featuring both doomsday believers and skeptics.

Catch all these stories in Anak TV Seal recipient Kapuso Mo , Jessica Soho this Sunday, December 9, 7:45pm after Pepito Manaloto, on GMA-7.