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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Jul 19, 2012

TV5'S Radio Station Radyo Singko 92.3 Takes Top Spot In Afternoon Weekdays

CONGRATS TO Radyo Singko 92.3 News FM, TV5’s radio station. It started only on November 8, 2010 and in less than two years on, it’s now the most favored station when it comes to news, public service and informative programming—even beating more established AM news radio stations.

According to the latest Personal Radio Listening Survey conducted by the Radio Research Council last March 19-26, TV5’s news radio arm takes over the top spot from DZMM in the afternoon weekday (12NN-6PM from Monday to Friday) listening block. Moreover, Radyo Singko is consistently the most listened news radio station among motorists in the weekday afternoon slot (Monday to Friday from 2PM to 4PM) from public utility (PUVs) and private vehicles alike. The radio news station enjoyed an 11% audience share, breaking away from second-place DZMM (4% audience share) and DZBB (3% audience share), according to the PSRC car coincidental survey from March 5 to 11.

The success of TV5’s radio arm is considered to play a vital role in the network’s long-term goal. During its launch, Atty. Ray Espinosa, President and CEO of TV5, expressed that “[the management] believes in the boundless possibilities of multimedia convergence, and Radyo Singko is part of the great leaps we are prepared to make as a multimedia organization.”

FM news station Radyo Singko’s victory in numbers just proves that Filipino listeners — especially those who are on-the-go with no access to radio transistors — have begun creating a new habit of listening for news and information in the FM band. Survey results also showed that now, more than ever, listeners are veering away from the traditional sound of AM stations that had reigned over the last few decades.

“These figures make us more humbled as we’re talking about a 20-month-old news radio station that challenges normal listening habits. Our audience’s trust solidifies our commitment to serving their interests more as time progresses,” said Luchi Cruz-Valdes, TV5 News and Information (NEWS5) Head. “The welfare of our audiences comes first for us at Radyo Singko. We look forward to putting together more programs that inform, assist and inspire our fellow Filipinos.”

Radyo Singko blends young and seasoned journalists from TV and radio. The pioneering news/talk station on FM is home to credible newsmen and renowned personalities including Luchi Cruz-Valdes, Atty. Mel Sta. Maria, Neil Ocampo, Raffy Tulfo, Gladys Lucas, Nina Taduran, Danton Remoto, Danton Remoto, Martin Andanar, Cheryl Cosim, Sen. Dick Gordon, Paolo Bediones, Cherie Mercado, Cristy Fermin, Jove Francisco, Laila Chikadora, Lourd De Veyra, Anthony Pangilinan and Erwin Tulfo. Made possible by its convergence with other TV5 platforms, some of Radyo Singko programs have started being simulcast nationwide on news channel AKSYON TV and available through 24/7 streaming via online news portal InterAksyon.com. Now, can we expect the success of its radio arm to also be reflected on TV5?