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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Mar 12, 2012

David Archulueta's 'Nandito Ako' Helps Promote TV5 Even To Audiences Abroad

DAVID ARCHULETA’s appearance in “Nandito Ako” helps TV5 in its aim to tap a global market, as proven by the tremendous popularity the show has gained in different countries since it premiered last February 20. “Nandito Ako” and other phrases and hashtags related to it like “Oh My Josh Bradley,” “Watch Nandito Ako Marathon,” “David Archuleta in Bunny Suit,” and “Run Josh Bradley Run” have been consistently figuring every night in Twitter trending topics not only in the Philippines but even worldwide.

“The show has also ranked high in Twitter trending topics in different countries such as Malaysia, Vietnam as well as in various states in the US,” says TV5 PR exec Peachy Guioguio. “David Archuleta’s first drama even landed on the pages of international newspapers, magazines and online sites. With TV5’s international expansion through Pilipinas Global Network (PGN), the show has proven to be an effective vehicle in attracting potential viewers and supporters worldwide.”

Due to Nandito Ako’s international popularity, TV5 now has a following of Filipinos overseas as well as non-Filipinos who were initially David Archuleta fans but have learned to love the show and its cast. The move also paved the way for Filipino artists, particularly home-grown TV5 talents Jasmine Curtis-Smith and Eula Caballero, to be recognized in the international scene. Now on its third week, “Nandito Ako” keeps viewers hooked with its compelling story. In his attempt to find his long lost mother, Josh Bradley (David Archuleta) and Anya (Jasmine Curtis-Smith) end up in a coastal province far from Manila. Here, they are forced to be together all the time despite their dislike for each other. For Josh, it’s the only way for him to find his mother; and for Anya, a fulfilment of the promise she made to her best friend Holly (Eula Caballero). Will the two stand each other’s presence? Or will their mutual dislike grow into something sweeter? “Nandito Ako” airs weeknights at 9pm after Wil Time Bigtime on TV5. Read, Eula Caballero Doesn't Feel Insecure If Jasmine Curtis Would Get David Archuleta.