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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Apr 5, 2011

Jolibee Foods withdraw ads from Willing Willie

THE DECISION OF Jolibee Foods is to withdraw its Mang Inasal ads from “Willing Willie” because of the public opinion against the Janjan Suan macho dancing controversy. Their official statement on its FB account said that Jollibee Foods (also operating Jollibee, Red Ribbon, Chowking and Greenwich, among others) “remain committed to the upholding of the welfare of children.” The Commission on Human Rights and Dept. Of Social Welfare already condemned it as an act of child abuse. The FB group Para Kay Janjan (Shame on You Willie Revillame) is among those who urged advertisers to pull out their placements from Willie’s show to express their protest. What Jollibee did elicited positive comments from various sectors praising their quick decision, unlike other companies who refuse to take action on the matter. The Philippine Association of National Advertisers (PANA) said the letter about “Child Abuse on Willing-Willie’s Show” has been forwarded to their member companies. If this would snowball further among other advertisers, Willie has reason to get really worried.