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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Apr 30, 2011

GMA Exec Wilma Galvante reveal how they choose new stars to launch

IT’S NOTABLE that the top GMA execs are all women, from Ms. Galvante to Marivin Arayata as VP for entertainment and comedy, Lilibeth Rasonable as VP for drama, Darling de Jesus as AVP for variety and musical specials, Marissa Flores and Jessica Soho as heads of news and public affairs, and the newly promoted Redgie Magno as AVP for drama. “But our boss is very much a macho man, Atty. Felipe Gozon,” says Ms. Galvante. “Napagalitan nga kami kasi our shows in the entire month of May, sobrang lumaki ang aming budgets. But it’s really worth it kasi we have a business plan at kikita pa rin ang network diyan. The important thing is we present top quality shows to entertain and enlighten our viewers.”

How did they choose their new stars who’ll be launched to stardom in May, like Kylie Padilla, Jackie Rice and the new child stars of “Munting Heredera”? “From auditions. We conduct readings based on the actual script. Kylie is really outstanding and her new leading man, Frank Magalona, last minute lang nag-audition and it’s the first time he did, but he surprised us. He’s a natural. If his brother Elmo is the rapper in their family, he’s the actor, so kinuha agad namin. Jackie naman is really ripe for stardom and ‘Sisid’ is the perfect vehicle for her. Na-delay lang ang show as she didn’t know pala how to swim, so we have to train her first. The three new girls in ‘Munting Heredera’ were also recruited from auditions. We’ve noticed that malakas sa viewers yung shows na may bata and this one has not only one but three new kids who viewers will fall in love with. We’re also so happy we got the well loved Gloria Romero to play their grandma. This is her first drama series with us. Marami pang bagong shows na dapat abangan sa GMA. In June, we have ‘Jump’, the new danceserye led by Mark Herras and in July, we have a new artista search, ‘The Protegee’, to be hosted by Dingdong Dantes.”