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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Jan 7, 2011

Lovi Poe's manager lambasts Aficionado owner Joel Cruz

AT JOEL CRUZ’ presscon for the concert tonight of Gary V and Charice, his newest endorsers, at MOA Grounds, he said that Lovi Poe is no longer his endorser as it’s the decision of Aficionado executives.

In effect, he said Lovi’s perfume brand is not selling. Lovi’s manager, countered this in Twitter and he’s fuming mad: “We were the ones who told Aficionado Perfumes in December 2009 that we are no longer renewing. We felt that Aficionado was no longer being promoted well. Remember, we were endorsing it since year 2006, so we were with them for three years. We renewed twice with them but in 2009, its owner was more keen on promoting himself and buying votes for his stint in Celebrity Duets."

"So there! When he started putting his face on the billboards, bumaduy na ang Aficionado. I said I no longer want to be part of this, plus ‘di na niya pinu-push ‘yung Aficionado noong 2009. His concentration was on himself, Joel Cruz Signatures and bu¬ying votes for Celebrity ¬Duets. He wanted to launch himself as an artista and a celebrity. Sadly, ‘di na nakakatulong ang product niya sa ikakaganda ng image ng artista ko. No hard feelings to the so-called Lord of the Scents. I need to tell the truth. Sa frustration ko at disappointment ko sa kanila, sinabi ko rin na hindi ko na ibibigay si Ogie Alcasid sa Aficionado. Matagal na nilang nililigawan si Ogie to be an endorser of Aficionado, mga one year na. Pero dahil sa mga kabaduyan na ginawa nila noong 2009, I told them last December na huwag na silang umasa na makukuha nila si Ogie. They tried to make amends, pero ayoko na. Mas importante sa akin na hindi ma-associate ang artista ko sa mga baduy na produkto. They find us nice and parang family, but I don’t find him nice. I think he is trying hard and should avoid using other people for his cheap gimmicks. Harapin na muna sana ni Joel Cruz ‘yung iba niyang mga problema. Tulad ng mga demanda niya, ‘yung hold departure order sa kanya at iba pa, bago siya maghanap ng bagong problemang papasukan niya dahil this time, hindi ko ito palalampasin. Sasabihin ko talaga ang totoo. Huwag niya kaming gamitin kung gusto niyang mapag-usapan dahil ang cheap ng mga pinaggagagawa niya!”

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