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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Dec 23, 2010

TV-5's version of 911

TO STRENGTHEN TV5’s capability in responding to emergency situations, they now have an agreement with Lifeline Rescue, the “Rescue 911 of the Philippines” that gives valuable rescue services to News5, TV5’s news and public affairs team, as its exclusive private emergency medical service provider in Mega Manila. Under the agreement, Lifeline Rescue provides News5 with an emergency quick response (EQR) program for prompt action to emergency medical situations while utilizing world-class response systems and employing highly-capable medical professionals.

Through its tie-up with Lifeline Rescue, the TV5 news team can assist Filipinos in need of emergency medical attention in the quickest response time possible. This upholds News5’s badge of militancy and call to action through its “firebrand journalism” that offers solutions and delivers action. Atty. Ray C. Espinosa, TV5 President and CEO, says it is the network’s commitment to provide timely and relevant public service especially for emergency situations. “With our news team’s partnership with Lifeline Rescue, we can better respond to the needs of the people and possibly save lives,” explained Atty. Espinosa.

Michael Deakin, Managing Director of Lifeline Rescue, expressed confidence that this partnership benefits both organizations and the public alike. “Over the last 15 years, our medical services have saved more than 19,000 lives to date. We’re expecting that our ties with TV5 will expand our reach and keep more lives safe,” said Mr. Deakin.