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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Mar 3, 2020

DARREN ESPANTO IS MS. REI ANICOCHE-TAN'S MILLENNIAL ENDORSER FOR BEAUTEDERM'S SPRUCE & DASH PRODUCTS FOR MEN'S GOOD GROOMING

BEAUTEDERM PRES. & CEO REI ANICOCHE TAN and DARREN ESPANTO






DARREN ESPANTO is the newest endorser of Rei Tan Anicoche’s Beautederm Products. She calls Darren her Millennial Endorser.

“Darrenatic kasi ako and he’ll help us reach the young market of millennials like him,” she adds. “40 na ako but with him, feeling millennial din ako. Grabe dami ng followers niya. Isang picture lang niya ang i-post niya, nagte-trending agad.

"And when he does shows, nagkakagulo talaga ang fans, kaya pinahanap ko talaga siya. And now that he’s nwith us, expected na agad siya to be part of the Beautederm team that performs in various cities all over the country. Nire-request talaga siya.”

“I’m happy and proud to be part of the Beautederm Family,” says Darren. “I’m excited to do shows with their other brand ambassadors.

"I really use their Spruce & Dash products for my personal hygiene and good grooming, specially Brawn Anti-perspirant that I use pati for my feet, and Beau Charcoal Soap na nakakaganda talaga ng skin.”

Darren is supposed to go to China for the singing competition, “The Singer”, where he performed last year, but he had to forego it because of the corona virus scare and the travel ban.

“It’s disappointing, but it’s for our own safety. I’m happy that I was able to guest in their show last year. But kung sakaling ma-lift na yung ban, hopefully, baka matuloy rin po. We’ll just see what happen.”

Darren was just the first runnerup to Lyca Gairanod in “The Voice Kids” 2012 when he was just 12 years old. Now, at 18, there’s no denying, he’s more successful than the winner. He even did a movie, “The How’s of Us”. So will he cultivating an acting career?

“There were other offers after that but my focus is really singing and performing,” he says. “If ever I’d act again, gusto ko muna kumuha ng acting workshops kasi sa ‘How’s of Us’, isinilang na lang agad sa shooting in Amsterdam.”

He’s currently being linked to Cassy Legaspi, the daughter of Carmina Villaroel and Zoren Legaspi.

“We are just very good friends. We’re just enjoying being friends now. Hindi naman ako naghahanap ng girlfriend. Kusang darating yan.

"But right now, aside from my career, I just graduated from senior high school and I’m about to go to college. I might take up business with AMA open university since I can use it later on, or since both my parents are nurses in Canada, I might take up something related to the medical field.

"I’m not sure yet as to what exactly I’ll take up. As of now, I just want to take up Mommy Rei and her family for welcoming very warmly when I visited their offices in Angeles City. They’re all so nice and kind I felt at home right away.”

At the launch of Darren, Ms. Rei also introduced Beautederm’s new creative director, her nephew Lance Tan who finished college in a prestigious school in New York.

Lance says they’re implementing several changes this year to re-introduce what Beautederm stands for by elevating all its brands in the beauty industry.

He promises to make everything more refined and streamlined to make it an international brand for beauties in every angle, body size and shape to make them beautiful in every way.


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